HATCH

EXECUTIVE SUMMARY

Getting to 'Launch'

Investigating the HR landscape for the contingent workforce

Hatch is a new Australian venture, setting out to build a future of work grounded in social empathy, where people love what they do and care deeply about what world they’re creating.

Their current focus is on creating opportunities for students to do meaningful paid work while they study.

1. objective

THE BRIEF

Improve the process between Hatch and HR departments in mid-tier to enterprise-sized companies as they move from 'pilot' (first student employed) to 'launch' (scaling for wider adoption of Hatch within the company).

acronym explainer

HR: Human Resources
 

HM: Hiring Managers
 

HCM: Human Capital Management

2. discovery

THE RESEARCH

there's an increasing trend towards integrating contingent workers into company's HCMs


integrating Hatch students into these contingent workflows will address HR’s concerns around Hatch creating friction within the workplace and in turn, decrease time from pilot to launch


there's only 4 key questions required to enter a student into an HCM

methods used

secondary research

user interviews

service blueprints

surveys

synthesis

usability testing

3. design

THE ITERATION

through feature prioritisation, we developed a strategy to visualise how these 4 questions could be implemented across a short, mid or long term timeline


we created a new user flow that separated the HR and HM flows, whilst also supplying HR with crucial on-boarding information, specific to their needs.

methods used

heuristic evaluation

user flows

service blueprints

4. delivery

THE SOLUTION

streamlined insight gathering process, outlining what’s required for Hatch to integrate their students into a partner’s existing HCMs.

reduced dependency between HR Admin partners and Hatch's Customer Success Team at both the mid-tier and enterprise levels.

5. next steps

WHERE TO FROM HERE

keep testing
 

standardise collection of information
 

identify success metrics
 

broaden appeal by offering a wider range of skills and experience, to include working parents, creatives and the semi-retired workforce.

6. reflections

WHAT I LEARNT ABOUT...

the client
startups offer a greater levels of empowerment, which allowed us to react, respond and pivot (often)

​the industry
the gig-economy is booming and the HR industry is undergoing a massive evolution

 

me
the pace was fast & furious! but it was really exciting having the opportunity to work in such an unfamiliar space