Help City of Sydney

understand its community's views about the public art initiative,

‘City Art’,

so it can prioritise investments and maximise community experiences.

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people are giving feedback all the time

the community loves public art and wants to know more about it
 

there is currently no clear ways to engage with City Art.

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the community is confused, frustrated and disengaged.

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start with are the quantitative feedback options, to first understand what people are actually engaging with

if we align 'The City of Sydney' + 'City Art' brands and then use this alignment across all existing/available touchpoints

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then we will be able to gather engagement metrics and in turn, valuable feedback

 

because our research has shown that the community is interested in public art and both comfortable and willing to engage via these touchpoints

align City Art + City of Sydney branding​

 
make website easily accessible 

 
create City Art social media accounts
 

create geotag links and relevant hashtags  across all social media 
 

use a social listening tools to gather metrics 

 
use initial quantitative engagement metrics to tailor qualitative engagement options

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City Art website redesign

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City Art app design

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installation of uniform plaques on artworks with wayfinding tools, featuring aligned branding and information links

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the client
the biggest challenge was devising a solution both effective and realistically achievable within the infrastructure

​the community
they don’t have the time or inclination to chase it down if it’s not made readily available to them

 

me
I really enjoyed the ethnographic nature of this study, as I felt it aligned well with my strengths for empathy, analysis, critical thinking, ideation and problem solving