1. objective

THE BRIEF

Help City of Sydney understand its community's views about the public art initiative,

‘City Art’,

so it can prioritise investments and maximise community experiences.

​

​

​

notes

City of Sydney Community:
residents
daily visitors

​
 

​

​

2. discovery

THE RESEARCH

people are giving feedback all the time

the community loves public art and wants to know more about it
 

there is currently no clear ways to engage with City Art.

​

the community is confused, frustrated and disengaged.

​

start with are the quantitative feedback options, to first understand what people are actually engaging with

methods used

contextual enquiry

interviews

surveys

synthesis

affinity mapping
archetypes
heuristic evaluation
competitive analysis

3. design

THE ITERATION

if we align 'The City of Sydney' + 'City Art' brands and then use this alignment across all existing/available touchpoints

​

then we will be able to gather engagement metrics and in turn, valuable feedback

because our research has shown that the community is interested in public art and both comfortable and willing to engage via these touchpoints

methods used

feature prioritisation

journey maps
service blueprint

​

​

​

​

4. delivery

THE SOLUTION

align City Art + City of Sydney branding​

 
make website easily accessible 

 
create City Art social media accounts
 

create geotag links and relevant hashtags  across all social media 
 

use a social listening tools to gather metrics 

 
use initial quantitative engagement metrics to tailor qualitative engagement options

​

5. next steps

WHERE TO FROM HERE

City Art website redesign

​

City Art app design

​

installation of uniform plaques on artworks with wayfinding tools, featuring aligned branding and information links

​

​

​

​

​

​

​

​

6. reflections

WHAT I LEARNT ABOUT...

the client
the biggest challenge was devising a solution both effective and realistically achievable within the infrastructure

​the community
they don’t have the time or inclination to chase it down if it’s not made readily available to them

me
I really enjoyed the ethnographic nature of this study, as I felt it aligned well with my strengths for empathy, analysis, critical thinking, ideation and problem solving