CITY ART

EXECUTIVE SUMMARY

City of Sydney Community:
residents
daily visitors

 


 

notes

THE BRIEF

1. objective

Help City of Sydney

understand its community's views about the public art initiative,

‘City Art’,

so it can 
prioritise investments and maximise community experiences.

contextual enquiry

interviews

surveys

synthesis

affinity mapping
archetypes
heuristic evaluation
competitive analysis

methods used

THE RESEARCH

2. discovery

people are giving feedback all the time

the community loves public art and wants to know more about it

 

there is currently no clear ways to engage with City Art.

the community is confused, frustrated and disengaged.

start with are the quantitative feedback options, to first understand what people are actually engaging with

feature prioritisation

journey maps
service blueprint

methods used

THE ITERATION

3. design

if we align 'The City of Sydney' + 'City Art' brands and then use this alignment across all existing/available touchpoints

then we will be able to gather engagement metrics and in turn, valuable feedback

 

because our research has shown that the community is interested in public art and both comfortable and willing to engage via these touchpoints

THE SOLUTION

4. delivery

align City Art + City of Sydney branding​

 
make website
easily accessible 

 
create City Art 
social media accounts

 

create geotag links and relevant hashtags  across all social media 
 

use a social listening tools to gather metrics 

 
u
se initial quantitative engagement metrics to tailor qualitative engagement options

WHERE TO FROM HERE

5. next steps

City Art website redesign

City Art app design

installation of uniform plaques on artworks with wayfinding tools, featuring aligned branding and information links

WHAT I LEARNT ABOUT...

6. reflections

the client
the biggest challenge was devising a solution both effective and realistically achievable within the infrastructure

​the community
they don’t have the time or inclination to chase it down if it’s not made readily available to them

 

me
I really enjoyed the ethnographic nature of this study, as I felt it aligned well with my strengths for empathy, analysis, critical thinking, ideation and problem solving