As a UX Designer, I strongly believe that if I’ve done my job well, you won’t notice how I did it, you’ll just remember the way it made you feel...


Following on from an accomplished career as a Creative Director and fashion stylist in the lifestyle, retail and media sectors, my design approach is fuelled by a lifetime of endless curiosity and consideration for others, or what I call  “channeling my inner-anthropologist”.


This curiosity saw me working with with brands like Vogue, GQ, Qantas, David Jones and EMI.

In addition to this, I launched a successful fashion and trend analysis blog, INEZ Daily and an agency, Content-ED, that created editorial style content solutions for the residential real estate industry. 


My reputation for elegant efficiency has had me leading teams from ideation through to delivery throughout my career, creating consistently world-class content on an unrelenting schedule, featuring the likes of Rihanna, Cate Blanchett, Miranda Kerr and Cindy Crawford.


When I’m not designing, I fancy myself as an (extremely-amatuer-but-terribly-enthusiastic) astronomer, a lover of restaurants and a semi-pro level* Pictionary player... (*self evaluated rating).